The summer season brings warm weather, vacation vibes, and countless travelers seeking exciting getaways. If you’re a hotel owner, it’s the perfect time to capitalize on this surge. In this blog, we’ll explore some creative and practical summer promotion ideas that will attract guests and maximize bookings during the hottest months of the year.
Offer Limited-Time Summer Packages
Travelers love convenience, and bundled deals make booking easier. Create summer-themed packages by combining room stays with fun activities, meals, or spa treatments.
Examples:
- Beach Getaway Package: Include a discounted room, complimentary beach gear, and breakfast.
- Adventure Package: Offer discounted access to local attractions, such as hiking tours, kayaking, or boat rides.
- Stay Longer, Save More: Incentivize extended stays by giving discounts for 3+ nights. For example, “Book 4 nights and get the 5th free.”
Limited-time promotions create urgency and encourage bookings before travelers finalize their summer plans. Make sure to advertise these packages across your website and social media for maximum reach.
Host Summer Events and Activities
Creating memorable experiences for your guests can drive bookings and generate great reviews. Design hotel-based events or collaborate with local businesses to offer exclusive activities.
Ideas to Consider:
- Poolside BBQ or Cocktail Night: Host themed evenings with live music and summer cocktails. Guests will love the festive atmosphere, and you can charge a small fee for non-hotel guests to join.
- Local Tours or Classes: Partner with nearby businesses to offer exclusive wine tastings, surfing lessons, or bike tours. Include these events in your marketing to appeal to adventurous travelers.
- Kids’ Summer Camp at the Hotel: Families are always looking for kid-friendly options. Offer a kid-focused camp or activity day to entertain children, allowing parents to relax.
Offering these experiences can set your hotel apart from the competition, making it more than just a place to stay—it becomes part of the vacation itself.
Use Social Media Contests and Giveaways
Social media platforms are the perfect stage to promote your hotel, especially during the summer when travelers are actively searching for places to stay. Hosting a contest or giveaway can generate buzz and reach new audiences.
Promotion Ideas:
- Photo Contest: Encourage guests to share their best summer moments at your hotel with a branded hashtag. Reward the winner with a free night’s stay or a voucher.
- Summer Giveaway: Offer a free weekend stay as a prize in exchange for users liking, sharing, and tagging friends in your post. This boosts visibility and engagement.
- Collaborative Giveaways: Team up with local businesses (restaurants, tour operators) to create a bigger prize package. This cross-promotion benefits everyone involved.
Social media contests not only increase brand awareness but also provide user-generated content that you can feature in future marketing campaigns.
By offering summer packages, hosting unique events, and running social media contests, your hotel can make the most of the summer rush. The key is to stand out by providing value and experiences that align with the season’s spirit. With these strategies in place, you’ll attract more guests and create lasting impressions that keep them coming back year after year.